The development of bulk content creation-based advanced landing and blog content hubs for the no-code conversational AI platform Boost.ai.
The challenge
With its commitment to providing best-in-class conversational AI, this ambitious Scandinavian software company has been making waves in the world of machine learning. With a successful second round of funding and its name established, Boost.ai now wanted to connect with potential customers who may not have considered conversational AI for their business. The SEO and content team decided that a series of in-depth content hubs was needed to cover all areas of customer service. Boost.ai wanted to provide information that would be useful to customer experience (CX) decision makers, with bulk article writing that would cover key industry developments, from automation to machine learning.
The proposal
The Boost.ai team approached Contese Agency as a bulk content creation partner. Having mapped out areas of interest, they wanted editorial expertise and experienced copywriters to create content that would be engaging and informative. Our tech content writers are experts in creating content that is conversational and easy to follow. The approach for this content was to create a series of hubs, featuring a whole range of articles. They needed to be understood by readers without a technical background and cover topics as varied as customer experience trends and contact centres to knowledge hubs and transformation hubs. Over the course of the bulk content writing project, we mapped out and created up to 50 pieces of SEO-friendly content, ranging from 1,000-word landing pages to in-depth 4,500-word blog posts.
The result
During the bulk content creation process, we worked with precision and efficiency to meet the deadlines set by the Boost.ai team. By implementing a strategic plan overseen by a dedicated project manager, we were able to deliver high-quality blog posts and landing pages without any revisions needed from the client. As a result, the evergreen content is now contributing to Boost.ai's online presence, search engine rankings, and reputation as a leading provider of conversational AI solutions.
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