Intro:
An innovative scalp and hair clinic founded in Denmark, Harklinikken has grown to open outposts in the US, Iceland, and Dubai. As it took its revolutionary customised approach to new markets, it needed a blog content strategy to help build its profile online and educate its target audience.
The Challenge
Working for people who are struggling with hair thinning, Harklinikken wanted to educate its audience on this novel approach, the fact it used all-natural ingredients and the impressive results it had achieved. It needed to educate its audience and engage them so that they were invested in finding out more. It required and SEO content strategy that would reflect how people search online and answer any questions they had.
Solution
At Contese, we began our work with Harklinikken by carrying out advanced keyword research to understand how the brand’s target audience was researching hair thinning online and what questions they had about treatments. We then mapped out a blog content strategy that would bring together those doubts with in-depth information on how Harklinikken works and what it entails. From here, it was a case of writing the blogs, keeping them clear and concise, as quick reads to share more information about the science behind the treatments.
Impact:
Our blog content strategy was implemented as Harklinikken expanded to open more clinics in the US, helping the brand build its profile online and provide informed content at a time when more people were becoming interested in its treatments. As a result of the successful blog content project, we then worked on landing pages focused on the stories of Harklinikken ambassadors such as Ricki Lake.
Boost your brand’s online profile with a strong SEO content strategy.
