The Challenge
When the ambitious non-profit organization, The Scar Healing Project, needed a website content writer to help communicate its revolutionary new treatment for scarring on their website, they approached Contese Agency to develop it.
Following decades of research into how to release scar tissue and bring comfort to patients, this organisation is focused on offering free clinics and working with veterans and cancer survivors.
The proposal
The Scar Healing Project required expert website content to help explain the benefits its approach offers, inspire professionals to become involved in the project and source funding.
The founders required SEO website content to help them rank online as well as clear concise copywriting that would help them communicate effectively. Our job was to take in-depth medical content and present it in an easy-to-understand way that patients and their family members would understand.
The result:
We crafted website content for a thorough, in-depth site with multiple pages. The web content was a balance between the work the project carries out, the clinics it plans to open and the free services it provides to veterans and cancer survivors. We struck the balance between emotive content and scientific insight, appealing to audiences ranging from medical professionals to future patients and investors.
