Intro:
Innovation platform Plug and Play approached the Contese team for help developing SEO content that would help them connect with their target audience, engage and educate them. They wanted a content hub strategy that would focus on specific topics and develop them in depth, creating a knowledge ecosystem for their target audience.
The Challenge
Having seen how we work with several website content writing examples, Plug and Play asked us to bring our blend of journalistic writing and SEO to help develop a content hub strategy for local governments. This was a new area that Plug and Play was looking to develop, and needed help developing engaging content that would be useful to organisations and showcase how Plug and Play’s innovation platform could help them.
Solution
We began by analysing the target audience and their common paint points, using SEO research to map common questions and search intent. With this information, we began to map out ideas using our journalistic approach to t¿storytelling, planning an expansive content hub strategy. We needed to create a series of articles that would interlink and develop the theme of innovation in local government, offering case studies, examples, and inspiration for public workers looking to make an impact. The themes ranged from implementing state-of-the-arte technology to encouraging a culture of innovation in local communities and attracting business and investment.
Impact:
We created the content strategy and produced the SEO blog content to a tight deadline, supporting the in-house digital marketing team with their expansive project. We look forward to completing our next blog content strategy project, which we are currently planning and is set to include blogs posts and articles, e-books and case studies.
Contact us for a content hub strategy that will engage and educate your target audience.
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