Intro:
With an ultra-luxury apartment available in one of Barcelona’s most upscale buildings, Casa Epicuri needed to connect with high net worth travellers looking for a short-term rent in the stylish city. Its website needed to be optimised to bring the right traffic and designed to showcase through words and images just want could be expected from this unique property.
The Challenge
Casa Epicuri had a quality product but no presence online. As a new brand, it needed a website that would reflect the high luxury it was offering its guests but one that also ranked well online and would bring the right kind of traffic to the site. The Wix design and development had to work hand-in-glove with the SEO content strategy to present an immersive brand experience from the very first click.
Solution
We began the website development process with advanced keyword research and content. We analysed the data to see how people were searching for luxury properties in Barcelona and then used that information to help map out our content. The use of keywords was important, but so was establishing the brand tone of voice, one that would reflect the singularity of this ultra-luxury brand. From there, our Wix web designers and developers worked to create a website that would be aesthetically pleasing and showcase the best of the apartment. They ensured it was easy to navigate and that it ranked well as part of our on-site SEO service.
Impact:
Within days of the Casa Epicuri website launching, the property had its first guests booked in and has continued to rank well online for keywords associated with ultra-luxury properties in Barcelona, attracting guests from all over the world.
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