Intro:
As a new luxury brand, Overstand had an exquisite product. However, it also needed to effectively reach its high-end target audience. With a focus on craftsmanship and elegant belts that withstand the test of time, Overstand required a customized website development that would showcase its quality product and be functional in driving the right traffic to help convert visitors into customers.
The Challenge
Having seen our website development case studies, Overstand wanted us to take control of the full web development project, from advanced keyword research to crafting high-end content that would tell the brand’s story, Wix website design and development.
Solution
With a premium product like Overstand’s belts, you need a deep understanding of your target audience. That’s why we began our project with research, looking at luxury brands and how they are positioned online and analysing how the target market searches for information through our keyword analysis service. We created a strong keyword strategy and our copywriting team worked on telling the brand’s story, building a connection with the customers. For luxury brands, there is a strong element of emotive buying rather than rational purchases. It was important we created content that would offer a luxury brand experience.
This web content, strategically optimised with SEO keywords, was then complemented by a clean, contemporary design that evoked the luxury element of the brand. Our Wix website designer worked alongside our developers to create a website that would be exquisite but easy to use, and fully optimised as part of our on-page SEO service.
Impact:
Overstand launched to market with a full website ready to welcome customers. In a crowded and competitive market, it is ranking well for specific keywords and is welcoming a steady stream of traffic from its target audience. Soon the brand will launch new products, developing its presence as a luxury fashion brand online.
If you are planning to launch your product or service, you will need a website that sets you apart from others. We provide customised website development services that will ensure a successful start for your business.
